Product Development

Marketing delivers the most value early in the process—long before launch. An experienced marketer can help steer product development by identifying what’s essential, what’s unnecessary, and what will truly differentiate your technology.

A customer requirements document (CRD) is a must-have before finalizing design inputs. Market research and user feedback ensure critical needs aren’t overlooked.

Other key elements to incorporate early:

• Competitive landscape analysis: Know your market and key players
• Reimbursement & pricing strategy: Understand financial viability
• Key marketing claims: Define them before clinical studies begin
• Product roadmap & lifecycle planning: Set up for long-term success
• Positioning & value propositions: Clarify your message from the start
• Procedure ethnography: If part of a complex intervention, ensure seamless integration

Early strategic marketing prevents costly redesigns and maximizes your product’s impact. Let’s build it right from the start.