Empowering Medical Device Startups with Strategic Marketing Expertise
At Peak Position Consulting, we specialize in strategic marketing designed to accelerate growth, sharpen positioning, and enhance brand visibility for innovative medical device companies. Our mission is simple: to empower promising medtech ventures to communicate their value clearly, differentiate themselves in a competitive marketplace, and achieve sustainable growth.
Michael Rizzo, Principal Consultant
I founded Peak Position Consulting after two decades of hands-on experience leading strategic marketing, market research, product development, and product launches in the medical device industry.
Having served in senior marketing and product management roles at major medtech corporations, I’ve successfully guided innovative products from initial concept through full commercialization. This extensive experience on both sides of the medtech landscape—from driving corporate strategy in large companies to supporting dynamic growth in innovative startups—uniquely positions me to help your technology capture the attention of major industry players.
I understand exactly how these influential companies think, what matters most to them, and how decisions are made. This insight enables me to translate your technology’s value into language that resonates directly with your most important stakeholders, bridging the critical expertise gap small companies typically face.
Unlike larger consultancies, Peak Position Consulting delivers personalized attention, unmatched flexibility, and rapid responsiveness. With an exclusive focus on medical devices, we deeply understand the unique challenges medtech innovators face. My clients gain a partner genuinely invested in their success, offering clear, actionable strategies and hands-on involvement at every step.
My Consulting Philosophy
At Peak Position Consulting, I believe that:
- Great strategies start with careful listening and a deep understanding of your goals.
- Practical, actionable advice always outperforms generic recommendations.
- Transparency and integrity form the foundation for lasting partnerships.
- Leveraging AI-driven tools creates timely, cost-effective, and impactful deliverables.
Areas of Expertise
Peak Position Consulting offers specialized support in:
- Strategic Market Positioning
- Brand Development and Messaging
- Product Development Guidance
- Go-to-Market Strategy and Launch Execution
- Market Research and Competitive Analysis
Let’s Discuss Your Goals Today
Contact me to explore how Peak Position Consulting can position your technology for success.