Marketing 101 Books: A Marketing Primer for Non-Marketers
Marketing above all else teaches humility. What you think is not what your target customer thinks. For those who want to get a solid but quick education on the most important marketing concepts, I recommend these five books. Purple Cow […]
Top 10 Medtech Marketing Challenges
01. Unclear position. Positioning sounds easy, but it’s hard. It is the single biggest marketing decision you will make. Are you positioned in a way that sticks in customers’ minds? 02. Brand name. Picking your name is a big deal. […]
AI Is Ready to Work For You
AI is great for small companies! In some areas, it levels the playing field and makes accessible what still costs six figures to get from outside (overpriced) firms. In this short article, I will give specific examples of how you […]
Market Research Is the Holy Grail, It Underpins Success
In the beginning…there should always be solid market research. Small companies often don’t conduct research in a rigorous manner due to cost or lack of marketing expertise. Instead, they typically rely on feedback from a single physician or two who […]
Sneezers R UR BFF’s
Technically referred to as product champions or KOL’s (key opinion leaders), sneezers are physicians who think your technology is remarkable and will proselytize its wonders. These are essential cogs in any medtech machine because it will give your product credibility […]