Great marketing blends a sharp positioning strategy with clear, compelling communication and striking visuals. Less is more. Consistency is everything.
Digital marketing builds brand awareness and drives adoption—but smart investment is key. Not all channels offer the same ROI and knowing where to focus makes all the difference.
Positioning is the most powerful concept in marketing. It categorizes your product in the target’s mind. Nail this, and everything else falls into place.
Marketing delivers the most value early in the process—long before launch. An experienced marketer can help steer product development by identifying what’s essential, what’s unnecessary, and what will truly differentiate your technology.
Whether you're conducting a pre-market clinical study or a post-market registry, marketing input is crucial to ensuring your data supports compelling, actionable claims that drive adoption.
A credible market model is essential for securing strategic interest. If you’re not the first in a new category, don’t claim the whole market—be realistic. If you’re a fast follower, own it and use the right numbers to support your case.