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Build a Market Model That Investors Trust
A credible market model is essential for securing strategic interest. If you’re not the first in a new category, don’t claim the whole market—be realistic. If you’re a fast follower, own it and use the right numbers to support your case.
Your model should include:
- Total addressable market (TAM): Start with units and project at least five years ahead.
- Competitive landscape: Factor in current players and upcoming technologies.
- Market share trends: Provide a clear trajectory of your expected growth.
Pricing is critical. Your reimbursement strategy will anchor your price point. Unless additional payment pathways exist, expect to be tied to a reference price. Since price dictates revenue—and ultimately valuation—your model must be rock solid.
A well-structured market model combines a detailed spreadsheet with compelling visuals to clearly demonstrate the long-term value of your technology. Make the numbers work for you.